Rest Of media terminology

Convergence of technology – is the tendency for different technological           systems to evolve towards performing similar tasks.
Convergence of industrial action -
Synergy - may be defined as two or more things functioning together to produce a result not independently obtainable.
Conglomerate – An international company with a wide and varied range of commercial interests.
Globalization - refers to the increasingly global relationships of culture, people and economic activity.
Analogue Music – When a form of music can not be put into broken form for example, A tape and Vinyl forms of music cannot be taken away from this form but things like CD’s can be copied or ripped onto a computer.

Digitalisation - Integration of digital technologies into everyday life by the digitization of everything that can be digitized.

Vertical Integration - is the idea that data or information on any given electronic device can be read or manipulated by another device using a standard format.
Horizontal Integration – The merger of competing companies from the same line of business and involved at the same level of activity. Mergers or take-overs that would allow particular companies to dominate a market and create a monopoly are subject to laws restricting ownership and government regulation.
Major record labels - a record label is a brand and a trademark associated with the marketing of music recordings and music videos. The largest 4 record labels are called major record labels; these are Sony/BGM, Warner Bros, and universal.
Subsidiary Labels - Artists who are signed to a Big Four record label are either signed to the central label or signed to a subsidiary of the label. For instance, a band may be signed to Sony, or they may be signed to the Sony subsidiary label Columbia Records. These subsidiary labels have their staff and usually sign their own artists and make most of their own financial decisions.
Independent Label - is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.

Niche Audience - Relatively small audience with specialized interests, tastes, and backgrounds. Many important forms of social creativity are of direct interest only to niche audiences.

Mainstream Audience - People, activities, or ideas that are part of the mainstream are regarded as the most typical, normal and conventional because they belong to the same group or system as most others of their kind.

Fans - a fanatical enthusiast or supporter

Active Audiences - Active audience theory is a theory that people receive and interpret media messages in different ways, usually according to factors such as age, ethnicity, social class, etc. The audience is neither passive nor homogenous.
Audiophile - An audiophile is a person who has a great interest in high-fidelity sound reproduction some audiophiles are more interested in collecting and listening to music, while others are more interested in collecting and listening to audio components, whose "sound quality" they consider as important as the recorded musical performance, or even more important. The ratio of an audiophile's spending on software (music) versus hardware (audio components) is a rough guide to where they stand in the audiophile spectrum.
Early Adopter - is an early customer of a given company, product, or technology; in politics, fashion, art, and other fields, this person would be referred to as a trendsetter.

Consumption - The process in which the substance of a thing is completely destroyed, used up, or incorporated or transformed into something else. Consumption of goods and services is the amount of them used in a particular time period.